Norvic Philatelics - GB New Stamps and Special Postmarks
Beatrix Potter - 28 July 2016
Royal Mail marks the 150th Anniversary of
the birth of Beatrix Potter with a 10-stamp issue to celebrate the
timeless characters she created, which are loved worldwide. Beatrix Potter
(1866-1943) devised some of the best loved characters of children’s books
of all time. With 250m sales she is one of the most published authors of
all time. Her first book, The Tale of Peter Rabbit, at 45m sales is
among the biggest selling children’s book of all time. She remains among
the world’s best-selling children’s authors.
2x 1st class:
Peter Rabbit, Mrs Tiggy-Winkle
2 x £1.33:
Squirrel Nutkin, Jemima Puddle-Duck
Tom Kitten, Benjamin Bunny
The Tale of Peter Rabbit.
1st class x 2
£1.33 x 2
Self-adhesive booklet containing
4 x 1st class amethyst purple Machin definitives, and the 2 x 1st
class Beatrix Potter stamps, all self-adhesive.
The Machin deifnitives should have year code O16R and source code
Prestige Stamp Book
Stamps as per miniature sheet, in the same order but with a
Panes 2 & 3:
each containing one stamp of each value from the set of 6
Machin definitives surrounding a label with a portrait of Beatrix
3 @ 10p, 2 @ 5p, 3 @ £1.05.
We expect the iridescent codes to be M16L and MPIL. The
stamps are on ordinary gummed paper.
Background to the issue.
Beatrix Potter published 28 books in her lifetime, of which 23 are
‘tales’, which she illustrated. As well as being a highly skilled natural
history illustrator and expert in animal husbandry and fungi, she
illustrated her tales, often basing them on real animals and pets she had.
She was also important in the early years of the National Trust.
In the 1890s she began to write illustrated letters to the children of her
former governess. Peter Rabbit was born in a letter she wrote in September
1893 to Noel Moore and seven years later she asked to borrow the letter
back, and copied the illustrations to produce a rough version of what was to
become The Tale of Peter Rabbit. In 1901, after the idea was rejected
by six publishers, Beatrix published her own edition of the story. Having
seen a copy, Frederick Warne then decided to publish Peter Rabbit, and
within a year had six editions had been produced to meet demand. Today the
Beatrix Potter brand is valued at $500m annually, New stories have been
commissioned and there is a National Trust gallery of her art in the Lake
District, as well as a World of Beatrix Potter Visitor attraction.
Worldwide, the characters of the Tales are hugely popular. 10% of visitors
to the World of Beatrix Potter are from Japan, and the first foreign
language translation of her books was into Japanese (1906). Peter Rabbit
especially remains a much loved character in Japan, with Europe, the USA and
Australia major markets for the books and merchandise.
Technical details and acknowledgements:
The set of 6 stamps are designed by Charlie Smith Design. The
miniature sheet is designed by Magpie Studio. Stamps and MS are
printed in lithography by International Security Printers, the stamps 35 x
37 mm, se-tenant in sheets of 30/50, and the miniature sheet 115 x 89 mm,
the stamps being 35 mm square.
The prestige stamp book is also produced by ISP (Cartor) in lithography.
Premium Products: The set of stamps and miniature
sheet in a frame (33 x 23 cm) will be available at £29.99
A special limited edition (of 1866) prestige stamp book will be available at
This website © Norvic Philatelics 2016
Product range - we will be stocking the definitive stamps from the PSB
and the retail booklet.
Set of 6 stamps Miniature Sheet 2 First
Day Covers Presentation Pack Set of 11
Prestige Stamp Book Definitive Pane FDC
Retail Booklet 6 x 1st Coin Cover, and premium products.
Special first day of issue postmarks are
shown on Royal
This page updated 28 July 2016